About

With over 30 years of experience in the ever-evolving world of design, I’ve had the pleasure of crafting creative solutions for a dazzling array of clients—ranging from global powerhouses to ambitious start-ups and heart-driven non-profits. Each project is a new adventure, and my journey has taken me across industries, collaborating with all sorts of brilliant minds and unique personalities. Whether it’s a simple yet striking logo, a beautifully orchestrated campaign, or an entire brand identity system with meticulous guidelines, I thrive on bringing ideas to life.

Beyond aesthetics, I specialize in strategic creativity—where innovation meets efficiency. I’ve successfully more than quadrupled in-house design capacity and productivity, all while unlocking major cost savings through a combination of creative problem-solving, vendor collaboration, and a sprinkle of design magic. Managing a whirlwind of deadlines, juggling multiple vendors, and keeping complex projects on track? That’s just another day at the creative helm.

But let’s be honest—Graphic Design isn’t just my profession, it’s my passion. It fuels me, excites me, and keeps me endlessly curious. While my portfolio is packed with client work that speaks for itself, I’ve also been indulging in my own personal creative explorations. As I continue updating my site, expect to see more of those personal passions sneak into the mix—because creativity should always be an adventure.